Since its launch in 2009, Shakeology has been a trailblazer in the nutrition industry. Our formula has continuously evolved to offer customers the best way to consume essential nutrients in a delicious shake.
What sets Shakeology apart is our unwavering dedication to quality, with a sole focus on helping you achieve optimal health.
Our approach to sourcing and formulating Shakeology is uncompromising, ensuring that every ingredient is carefully selected to provide maximum health benefits in every scoop.
Continue reading to discover how our formula has progressed over time and why Shakeology remains a leader in the industry after more than 15 years.
Why We Continuously Enhance the Shakeology Formula
Unlike other shake brands that use pre-made blends from third-party suppliers, we meticulously choose each ingredient for Shakeology’s superfood mixes to ensure you receive the utmost health benefits from every serving.
By avoiding premade blends, we have control over each ingredient’s quality, quantity, potency, and origin. This meticulous approach is essential for Shakeology, as we prioritize quality over cost.
We understand the importance of every ingredient, from farm to bag, and we know that your health is an investment. That’s why we always prioritize quality over affordability.
Has Shakeology Evolved Since Its Launch in 2009?
Throughout the years, we have updated the Shakeology formula to maintain exceptional levels of nutrition and quality.
As supply chains and growing conditions change, we refuse to compromise when an ingredient, supplier, or process no longer meets our standards.
Additionally, as nutritional science progresses, we evolve alongside it to ensure Shakeology remains at the forefront of nutrition.
We are committed to updating Shakeology’s formula when necessary to provide our customers with the best nutrition possible, as we understand that the food you consume plays a vital role in your overall health.
Factors Influencing Updates to the Shakeology Formula
Each month, Shakeology co-creators Isabelle Daikeler and Darin Olien collaborate with our dedicated research and development (R&D) team to assess the current Shakeology formula and identify areas for improvement.
Reasons for updating the formula may include:
- Ingredient quality: We rigorously test our suppliers’ ingredients for contaminants, fillers, mold, heavy metals, and more. Our stringent testing standards often lead suppliers to reserve their best crops for Shakeology. If a supplier fails to meet our quality requirements, we seek alternatives or remove the ingredient from Shakeology.
- Scientific evidence: New research on specific nutrients or ingredients and their potential benefits can prompt formula updates. Unlike many companies, Shakeology conducts clinical studies to enhance our product’s health benefits.
- Consumer feedback: Customer satisfaction is a top priority for Shakeology. Feedback on taste, texture, benefits, and other factors may influence formula modifications.
Recent Updates to the Shakeology Formula
Shakeology Original: The most recent formula change for Original Shakeology occurred in 2019 for Vegan flavors and 2020 for Whey flavors.
This update involved removing oat protein, chia, and sacha inchi, and adding more probiotics, fiber, flaxseed, and matcha to enhance Shakeology’s nutritional value and address concerns regarding certain ingredients.
- Heart & gut health: These formula adjustments increased Shakeology’s dietary fiber, omega-3 fatty acids, probiotics, and green tea phytonutrients to better support heart and gut health.
- Gluten-free: By removing oat protein from the Vegan formula and improving our testing processes, we were able to label Shakeology as “gluten-free” with confidence, addressing potential gluten contamination issues.
Shakeology 0g Added Sugar: In 2024, we introduced Shakeology 0g Added Sugar after extensive development to ensure it retains the benefits of Original Shakeology, maintains great taste, and uses high-quality ingredients. The selection of the right natural sweetener, Reb M, was crucial in achieving the delicious taste expected from Shakeology.
The use of high-grade stevia, Reb M, sourced responsibly from non-GMO Project Verified farmers, was essential in achieving the desired taste profile for Shakeology 0g Added Sugar.
Challenges Faced in Creating Shakeology
When Shakeology debuted in 2009, it was a unique product in the market, offering comprehensive nutrition that was unmatched by other protein shakes.
Despite the availability of numerous protein shakes, Shakeology stood out as the original superfood shake, meticulously formulated to deliver holistic nutrition not typically found in a standard diet.
Environmental advocate and supplement formulator Darin Olien, known as the world’s first superfood hunter, faced skepticism when developing Shakeology due to its perceived high production costs.
For Olien, Shakeology was more than just sourcing healthy superfoods; it was about ensuring the highest crop quality possible.
Through collaborations with co-formulator Isabelle Brousseau-Daikeler and BODi CEO Carl Daikeler, Olien’s vision of creating a top-quality shake without compromising on ingredients became a reality.
Use of Natural Flavors in Shakeology
Shakeology co-creator Darin Olien has been vocal about his concerns regarding many natural flavors, a sentiment shared by the entire Shakeology team.
While natural flavors permitted by the FDA may contain additives and solvents, Shakeology exclusively uses plant-derived natural flavors extracted through traditional methods like copper distillation, percolation, or spinning cone.
These extraction techniques concentrate the flavor components for use in small quantities to enhance taste, similar to how a chef creates reductions or coulis.
Natural Flavors in Shakeology
Take Vanilla Shakeology, for instance.
After the successful launch of Chocolate Whey Shakeology in 2009, it took two years to develop Vanilla Whey Shakeology, as finding a vanilla supplier that met our stringent standards was a lengthy process.
While natural flavors have recently come under scrutiny, the quality of every ingredient on a label is dependent on the brand’s sourcing and testing protocols.
When examining an ingredient label, it can be challenging to discern the true contents, as products with identical ingredient lists may have varying compositions. This distinction underscores the difference between Shakeology and other products on the market.
Achieve Visible and Tangible Results with Shakeology
Shakeology’s evolution is a testament to our steadfast commitment to quality and innovation.
From its inception in 2009 to the present day, Shakeology has adapted to the latest scientific findings and consumer feedback to ensure it remains the premier superfood shake available.
Our unwavering dedication to using only the finest ingredients and upholding stringent standards sets Shakeology apart in a league of its own.
No other shake offers the multitude of health benefits and noticeable results that Shakeology does, which is why we stand by our 31-day satisfaction guarantee.
As we continue to refine and enhance our formula, you can trust that Shakeology will always prioritize your health and well-being above all else, delivering a difference that is both palpable and beneficial.